States-ing the Obvious

Copy Writing. It’s a fairytale story. A NYC PR Specialist spotted our catalogue copy while meeting with the Gloster US team. She loved the tone and suggested we collaborate on a press release. Aware that protocol was required, we tightened things up with a couple of meetings, subsequently delivering a deep diving Brand Voice document to ensure always on point communications. Fast-forward and we are the Global Brand Voice. Our collaboration has just gone live in Dwell and you’ll find our daily chatter here. 

Feathered Friends

Consultancy. Production. Direction. Approaching a refresh and seeing our stunning imagery daily in their head quarters cafe, international conservation charity WWT sought our guidance with the procurement of new assets. Our expertise helped clarify objectives and refine their briefing process to achieve optimum results. We were also very happy to be invited to recommend photographers. After reviewing our shortlist against their requirements, it was clear that award winning Jim Johnston would be on location for the forthcoming photography and video shoots; helping deliver a content library of people and life across a number of stunning UK wetlands .

Md Location, XLrg Results

Art Direction. Production. Following a superb shoot on the Mediterranean coast, we’ve delivered a 2020 season imagery campaign that is far from off the peg for client solpuri. Location scouting and selection supported by Talbot Schwarz, recce, review, shoot planning, product selection, styling and on site production / direction - skylark were instrumental in every stage of the photography and film campaign. Was our client happy? Our images were reproduced at over 20 meters for their flagship exhibition and are in use online, in print and throughout the company. We think so!

2020 Vision

Art Direction. Production. We build relationships that last. It’s good for business, but it’s great for client brands. As with any teamwork, the more learned - the better the results. And our second year on shoot for luxury furniture brand solpuri has enabled us to sharpen our vision. We’re driving to elevate the brand. To develop ever improving imagery. Never afraid to be hands on, we’re practical as well as creative - our production skills were rarely at rest as we supported this dynamic and demanding multi day shoot. Locations with help from TalbotSchwarz, photography Patrick Pantze.

Less isn’t Always More

Copy Writing. Less content, less detail, less cost. Commercial copy often gets pushed relentlessly in one direction. But brands with vision often seek to buck the trends. Gloster Furniture approached skylark agency for some fresh perspective. Tasked with bringing intimacy to the corporate catalogue we were thrilled to be handed the reins to explore creative writing opportunities. We’ve interwoven shoot memories, owner monologues, architect inspirations and beautiful settings. We’ve captured magic moments with inspiring inscriptions. See our work (and the fabulous Gloster 2020 Look Book) in full here.

Heavy Duty

Production. We’ve been quietly working behind the scenes at one of the world’s largest B2C lifestyle brands. Without crunching the numbers too much, it’s safe to say we’ve pulled strings, greased wheels and fuelled the fire to deliver 1000’s of industry leading images. Photography, retouch, CGI, creative direction, talent booking... We’ve sat in-house, thought on our feet, dotted ‘i’s’, crossed ‘t’s’ and managed internal and external relationships to bring crucial imagery to launch on time, every time. The big question; who? The clues in the pics!

Thanks to Pixabay for the mac image.

Warm Milk, Hot Coffee. 50/50 Mix

Production. There’s nothing more satisfying in business than effective teamwork. And we’ve rolled sleeves up with Gloster Furniture, 365 North and Merrild Studios so often we know the A.M. drill by heart. (That’s Henrik’s coffee by the way). From logistical support to furniture assembly. Crew transit to coffee making we’ve done it all a number of times. Far from becoming complacent - we love the opportunity to grow. To anticipate every need. And make the shoot as smooth as possible. Locations; Goodspaces, Logistics Tudor Services.

Heart & Solpuri

Art Direction. With new product ready to launch and pressing print deadlines solpuri needed to shoot with confidence. Asked to deliver show stopping imagery, Skylark collaborated with the Solpuri team to source locations, brief styling and co-ordinate product needs before Art Directing the shoot on location in Germany. The Results? Our work is on their homepage so we think we did ok!

Road Trip

Production. Portugal. Ibiza. Formeneterra. Off with the brilliant Gloster Furniture team again. Early mornings, late nights and little rest in-between. Unless you count driving the crew from top to bottom of Portugal as rest! From one stunning location to another we oversaw the safe transit of Danish agency 365-North and the photography team from Merrild Studios. We also looked after the freight of all Glosters latest product, and supported all behind the scenes needs (including emergency sunhats). Highlight; stunt double for the swim scene.

Not Sorry

Production. Skylark has now supported one of the worlds leading appliance brands for over 12 months. Delivered to date through multiple contracts: Huge digital projects. Hundreds of market leading images. International social film campaigns. Model booking. Pet casting. Location Sourcing. Studios. Special effects. Dry ice. Explosives. High speed cameras. Styling. On time and on budget. Every time. Theres another project looming. Its huge. We can‘t wait. But sorry*, not a peep more. It's all hush-hush. *Not sorry. We love it!

Puppy Love

Production. Bath based packaging specialist Sunhouse Creative needed a quick and budget conscious solution. Wanted: Safe space for a variety of dog breeds to run and jump freely. Hi speed photography with sophisticated lighting. And the usual stuff. Pets, jumps, hoops, balls, treats, brushes, vet, catering, logistics... Leave it to Skylark! It was an absolute pleasure to introduce the talented photographer Jim Johnston to the mix as well as teaming up with pet specialists Urban Paws again. Feedback: wagging tails all round!

Italian Wrap

Production. On shoot with Gloster Furniture. Total location photography support to bring 2018 range to public. Airport pick ups, hotel transfers, location recces, prep and maintenance, catering... All part of the job. Location booking: Goodspaces, creative 365 North and Merrild. Everything else + peace of mind: Skylark. Above: removing the last piece of furniture on the last day. Sad to leave, happy to deliver a faultless production for the team - again!

Web Design & Build

Creative. Sometimes, simple really is best. And when it comes to websites, search engines want form and function as much as users do. Skylark makes no secret of the fact that web-builders can be the quickest, easiest and most cost effective way to 'go-live'. On top of this, they guarantee a responsive site that is editable, future proof and entirely client owned with 24-7 tech support. Behind the scenes, meta data can be added to make the most of SEO and analytics provide excellent feedback on your audience. Thinking it's time to go-live or update? Talk to Skylark.

Dogged Determination

Production. When Dyson commissioned the excellent Mike Cooper to capture pets and owners with a lookalike vibe Mike asked Skylark to find the picture perfect partners. Typical model agencies simply couldn't deliver so we started to think a little harder. It wasn't long before our determined approach uncovered a fabulous resource for personable pets and people. Our new connection resulted in a shoot full of character and a campaign full of success.

Wild About Landscapes

Direction. Slimbridge Wildfowl and Wetlands Trust. A world renowned resource preserving and monitoring migratory waterfowl. The HQ of the WWT commissioned Skylark to capture scenes of the Severn Estuary for a recent interior remodel. It was the perfect time to connect with award winning photographer Jim Johnston who captures soulful landscapes perfectly. After a day of recce and pitch of options to key personnel by Skylark, Jim joined the team to dodge weather, negotiate mud and models and ultimately deliver breath taking images that now fill the visitor centre walls.

Moor-ish

Direction. Bristol based Brewery and Tap, Moor Beer Co. can't do any wrong. With a catchy brand that's easy on the eye and a broad selection of craft beers that are easy on the palate (they really are), they're growing rapidly. Skylark joined the Moor Beer marketing crew to capture some of their best sellers for the forthcoming 2017 Moor Beer Book. We dreamed up the 'lived in' look and the excellent Edward Fury captured our dreams for posterity. Here's to the future!

Copy That

Creative. Dry. Dull. Dreary. Every manufacturer loves their product but if you're at dinner, ask about their product at your peril. Think how the press feel sifting through acres of press releases for those industry insight gems. Skylark stepped up for Glosters 2016 PR campaign writing copy for US and European markets. Sharp, snappy and stylish, the final text is designed to score space and attract attention. Keep up... We'll let you know how successful we were!

'Tis the Season

Production. A fantastic Cotswold shoot for Accolade Wines festive promotion. Wanted: An immaculate location, impeccable styling and industry leading photography. Skylark delivered. From location scouting and booking to sourcing, briefing and managing the team. And of course all those other little details. Used in their online portal and due to print any day, the end results have received the highest...well...accolade. Huge thanks to the talented Edward Fury for photography and Jaine Bevan for styling. Cheers!

Reconnecting Bridge

Direction. One of the South West's leading motorcycle dealerships Bridge have rebranded. No more hackneyed journo bike shots. No mainstream manufacturers cliche. A little heart and soul please. Something to get the adventure worm turning. Day trip or beyond, daydreams to inspire were delivered. Skylark conceived, produced, directed and photographed the 2 day campaign with James King. 

Sweat the Small Stuff

Creative. It's not just big projects that get heart and soul. Helen and Carl wanted bespoke, vintage ticket style wedding invites. With Skylark's intimate knowledge of the design process and the support of exceptional print brokers it was not long before we were agreed on the perfect solution at a pocket friendly price. Ready for the details? Rustic, heavyweight manilla style material, rich black ink, gold foil blocking and a perforated RSVP ensure these invites stand out from the crowd. Need boutique stationery - don't hesitate to ask.