creative . direction . production
Production. When Dyson commissioned the excellent Mike Cooper to capture pets and owners with a lookalike vibe Mike asked Skylark to find the picture perfect partners. Typical model agencies simply couldn't deliver so we started to think a little harder. It wasn't long before our determined approach uncovered a fabulous resource for personable pets and people. Our new connection resulted in a shoot full of character and a campaign full of success.
Direction. Slimbridge Wildfowl and Wetlands Trust. A world renowned resource preserving and monitoring migratory waterfowl. The HQ of the WWT commissioned Skylark to capture scenes of the Severn Estuary for a recent interior remodel. It was the perfect time to connect with award winning photographer Jim Johnston who captures soulful landscapes perfectly. After a day of recce and pitch of options to key personnel by Skylark, Jim joined the team to dodge weather, negotiate mud and models and ultimately deliver breath taking images that now fill the visitor centre walls.
Production. A fantastic Cotswold shoot for Accolade Wines festive promotion. Wanted: An immaculate location, impeccable styling and industry leading photography. Skylark delivered. From location scouting and booking to sourcing, briefing and managing the team. And of course all those other little details. Used in their online portal and due to print any day, the end results have received the highest...well...accolade. Huge thanks to the talented Edward Fury for photography and Jaine Bevan for styling. Cheers!
Direction. One of the South West's leading motorcycle dealerships Bridge have rebranded. No more hackneyed journo bike shots. No mainstream manufacturers cliche. A little heart and soul please. Something to get the adventure worm turning. Day trip or beyond, daydreams to inspire were delivered. Skylark conceived, produced, directed and photographed the 2 day campaign with James King.
Project management. 12 days, 8 ships, 3 clients. When an international cruise giant decides it's time to update, things happen fast. Global 'shopper marketing and retail activation agency' DC Activ were charged with supporting the appointed prestige retail brand in accurately planning their refit. From LA to Cancun and everywhere in between, reliability, accuracy, independence and impeccable client facing communication were key factors in the role Skylark fulfilled. Luckily there was enough time to reconnect with LA contacts and soak up a little Miami life, sharing sunset with skaters. Miami travel tip; forget the South Beach blah and walk on the wild side at the jaw dropping Wynwood art district.
Production. Shots from Soren at Merrild and 365 North are in the clients hands. As those warm LA days fade into memory, Gloster is thinking to the future. Painless production managed by Skylark ensured the utmost was achieved by the Danish creative team and the 2016 campaign has received nothing but good vibrations. Skål.
Production. Ten days managing shoot and crew in California. Palm Desert, Malibu and Beverly Hills. Perfect weather combined with a smooth schedule and well appointed locations courtesy of Good Spaces, meant a potential contingency day became a quiet final day for the Danish creative teams 365 North and Merrild to reflect at iconic Venice Beach.
Creative Direction. After the True Mountain shoot I knew the results were good but I was on pins awaiting final images. Knowing they were due to be used at a huge scale in European exhibitions added to the anticipation. Some of the most exciting images I have had the pleasure to capture, the campaign is unquestionably the result of an excellent team. Mother Nature kindly supported the process with perfect conditions.
Production, Events. Incredible captures with the simplest materials. Local artist Steven Baker's pin hole photography seemed to capture moments in a way that oozed soul. Keen to share this beautiful imagery we collaborated to launch Steven's first exhibition - Baker's Tin. A resounding success.
Creative Direction, Production. Sometimes locations just need to be perfect. Tasked with a search for stylish architecture and rolling vineyards no ordinary location company would do. After identifying likely properties Good Spaces joined the team and we tackled the process with a unique approach. The results? What's not to like about Napa Valley?!
Creative Direction, Production. Take a vibrant city (Barcelona will do nicely). Add summer sun, a rooftop bar, a dizzy mix of characters and some way out styling from the excellent Goodspaces team. The result - a fantastically fun vibe. Perfectly on message for the stylish new furniture range 'Nomad' from Gloster.
Production. Small to large. UK to international. Temporary exhibition to permanent showroom. Room set to retail installation. I've conceived, designed and managed build or install for all. Tight deadlines, union agreements, unforeseen complications, delivery issues. The experience to anticipate the potential pitfalls ensures best possible execution.
Production. Improving press relations, building brand awareness, knowing an event worth investing in and avoiding those which aren't. Mixing with industry media can be tricky. I've worked directly with titles such as Wallpaper, Architectural Design, Luxe and Coastal Living to name a few. Developing events, competitions and campaigns has enabled me to develop a greater understanding of the press environment and capitalise on the insights offered by strong relationships.
