Less isn’t Always More

Copy Writing. Less content, less detail, less cost. Commercial copy often gets pushed relentlessly in one direction. But brands with vision often seek to buck the trends. Gloster Furniture approached skylark agency for some fresh perspective. Tasked with bringing intimacy to the corporate catalogue we were thrilled to be handed the reins to explore creative writing opportunities. We’ve interwoven shoot memories, owner monologues, architect inspirations and beautiful settings. We’ve captured magic moments with inspiring inscriptions. See our work (and the fabulous Gloster 2020 Look Book) in full here.